Pay-per-click is an advertising model in which advertisers pay a small amount every time a user clicks their Ads. This online marketing method is a great alternative to SEO that may take months to put forth your products and services in front of the audience and generate leads. As soon as you set up your PPC campaign, users will visit your website, checking your products and services. Thus, you get leads and customers instantly. The best thing is, you can pause it or turn it off as and when required.
However, considering the current economic downturn, most marketers tend to cut all the spending. While the pandemic has left almost every business in a dicey situation, you should give a second thought to advertising practices like PPC that bring in more sales. In fact, pay-per-click is the most cost-effective advertising practice your business needs.
If you are on the fence and couldn’t decide whether you should use PPC or not, this article can help you get clear on all your confusion. Read on to know why your business needs PPC advertising.
There is no denying that SEO is a great way to improve your website’s rank organically. But, in order to boost your business or put it on a fast track to recovery, PPC is the way to go! Where SEO strategy can take months to generate traffic or leads, a PPC campaign sends audience to your website within a few hours of setting.
Now it doesn’t mean that you should completely give up on your SEO efforts. Combining PPC with SEO works well to put your business ahead of your competitors. Be it an increase in the customers’ phone calls, more conversions, or an increase in sales; you will be able to see the difference within a month of PPC advertisement.
Thus, PPC helps you get immediate results when you couldn’t wait for weeks or months. It is even more important for the post-COVID recovery of the businesses and bringing them back to track. Still not convinced? Look at some more ways how a pay-per-click campaign might help your business.
Reasons Your Business Needs PPC Advertising Right Now
It’s natural for a business owner to tighten up the expenses during uncertain times. However, setting the paid search or PPC campaign right with ‘any’ budget can drive sales and traffic. Moreover, every business, whether it is small or large, needs to enhance its brand’s visibility. There could be no better way than PPC to do this while sticking to the budget you have allotted.
Below are some significant reasons why embracing PPC marketing is ideal for your business-
Almost Everyone Is Online Today
COVID19 outbreak resulted in limited physical interactions, forcing the brands to be present online. From work and study to basic needs, everything is online. The chances are that your target audience is spending more time online than before, making it necessary for you to present your products and services in the best possible way.
Though there are many types of PPC Ads, the two most common are-
- Google Ads
- Google Local Ads
These two types of PPC Ads help you get more traffic to your website. You create your Ads the way you want and bid on the keywords to win advertising space at the top of SERP. Google charges you a small fee to put your business ahead of the competition and bring in more conversions. Also, it increases your brand’s visibility.
Provides Value To Your Brand
In addition to getting your brand on the top of the search engine results, PPC Ads also add to its value. Google, being a giant search engine, receives the most traffic and benefits your paid advertising campaign. When you bid on high-quality keywords to see your Ad at the top, you get more clicks and conversions.
This way, PPC draws more people to your website and helps boost the organic traffic, too. The most interesting thing is, you get targeted customers to your Ads, who will likely share your brand with their network if they like your products.
You Get Quick Results
PPC advertisement is the need of the hour because businesses need to recover quickly from the downtime they faced in the last few months. With PPC, you can create a simple Ad and get it approved from Google within a couple of days. If done right, you can see amazing results in a day. So, you get quick results.
Stay Ahead Of Your Competitors
PPC advertising has become a standard for all the small and big players in many industries. Some businesses run paid search campaigns during the holiday season only. Just think, if your competitors are leveraging PPC Ads and you aren’t, you are missing out on a lot of clicks, impressions, and conversions.
Therefore, it is advised to start the holiday PPC campaign early to beat the competition. It is an excellent way to grab the attention of the audience, especially for the new businesses.
PPC Is More Than A Search Result
A sponsored search Ad is the most popular form of PPC. But, it can also be used to create graphic display Ads that appear on other sites. You can even create video Ads that play before a video runs on YouTube. There are several targeting options to bring the right customers to your Ads and expand the brand’s visibility.
Now that you know how a PPC advertising campaign benefits your business, it’s time to use this knowledge and create a winning PPC campaign. It not only gives you more traffic and conversion, but it also gets your business known quickly. Whether it is a B2B, B2C, or a non-profit, every company can benefit from the right PPC strategy. However, don’t forget to test the Ads and analyze the results to gain valuable data on how to optimize the Ads to boost results. So, set your PPC budget and start creating Ads right now to get ahead of your competitors and reap benefits.